The IAP digital chart, strongly promoted by companies and drafted within the framework of the UPA legal committee of which Avv.Festa is a member, has become over the last 2 years a point of reference for the market that spins around the influencer marketing , so as to attract three important influencer marketing agencies: TBS Crew, the company founded and led by Chiara Ferragni, Openinfluence and Hoopygang, who have decided to join the Institute of Advertising Self-Regulation.
From now on, the rules applying to the digital endorsement communication will find easier application among market players.
We invite you to contact us if your company is willing to use any influencer/blogger/celebrity in its online campaigns.
